Vintage Swiss Halden Gut Beer Mug - circa 1980 - Sanahed #1142

Description

Vintage Swiss Halden Gut  Beer Mug - circa 1980 - Sanahed #1142
Haldengut is a Swiss beer brand and former company from Winterthur. Originally produced in the brewery of the same name in Winterthur , the beer is now brewed in Chur and distributed by Heineken Switzerland. Haldengut is still firmly anchored in the Winterthur region. The range includes Haldengut Lager, a Swiss lager beer and Haldenkrone, a Swiss specialty beer.
Haldengut is one of the last Swiss breweries to have a brewery team with six Shire horses. In the city of Winterthur, a pair of beers is delivered every other week .
The brewery was founded in 1843 as the Haldenberg brewery by Ferdinand Ernst , the owner of the "Haldengut" farm on the southern slope of the Lindberg in Winterthur. The brewery building was built two years earlier by the architect Leonhard Zeugheer . In 1851 the brewery adopted its current name. When the brewery founder died in 1875, his son Hans Ernst formed Schoellhorn together with Johann Georgthe general partnership «Ernst&Schoellhorn». In 1888, the brewery took over the Bavaria brewery in St. Gallen and the Tivoli brewery in Geneva and combined them under the newly founded stock corporation "Vereinigte Schweizerische Brauereien". Johann Georg Schoellhorn died in 1890 and his son Fritz Schoellhorn took over the business in his place. He sold the Tivoli brewery again and closed the Bavaria brewery and needed it as a depot from then on.
From 1933 the company was managed by Fritz Schoellhorn's sons Georg and Kurt in the third generation and in the fourth generation by Jürg Schoellhorn, Georg's son. Haldenburg's signet, the "Rössli", a stylized brewery horse , was designed in 1950 by a Swiss graphic artist. Since then it has been inextricably linked to Haldengut and the brewery. In the 1960s, Haldengut wrote advertising history with the slogan "End well - Haldengut". This slogan was implemented in a humorous way on numerous beer mats with stories.
In 1971, the brewery took over the Elm mineral springs , which were, however, completely sold back to Feldschlösschen in 1983. In 1979 the brewery Falken from Baden was taken over. In 1989, the Haldengut brewery merged with Calanda Bräu , and in 1994 both breweries were taken over by Heineken . In 1999, Heineken stopped brewing in Winterthur and outsourced it to Chur , which ended Haldengut's brewing history in Winterthur.
This Mug is circa 1980.  That's 40 Years of Beer History!  This is a very nice piece to add to your collection and decorate your bar.  If you are looking for a specific Vintage Brewery / Gasthaus Stein or Glass to fill your collection, chances are I have it.  Please view our other listings for Quality Vintage Brewery & Barware Collectibles.
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